A look back at the “Your Money, Your Impact” webinar

Do you remember the "Your Money, Your Impact" webinar, which took place at the end of March 2025? If you missed it, here are some key takeaways!

This session featured an enriching discussion between Julien Hostache, President and Co-founder of Enerfip, and Thomas Norman Canguilhem, CEO of EcoTree International. Together, they explored how individuals and businesses can take concrete action for the planet through sustainable investments that are both accessible and profitable. From renewable energy to forest preservation, the discussion highlighted concrete solutions proving that you don't need to be rich to make an impact with your money.

Where to start?

70% of Europeans think that investing sustainably is very expensive. And yet, this preconceived notion deserves to be challenged. Today, investing in the energy transition or forest preservation is more accessible than ever. With a few clicks, a few euros, and a little curiosity, it is possible to combine profitability and real impact.

Take Enerfip, for example: investing in renewable energy projects via the platform only takes 10 minutes, the time to register and answer a few regulatory questions. The entry fee? €10. This amount was not chosen at random: it was a strategic decision made when the company was launched 10 years ago, with a clear objective: to make sustainable investment accessible to all. With interest rates ranging from 6.5% to 9%, Enerfip shows that you don't have to choose between growing your capital and supporting the planet. It's a solution that's equally suited to individuals and businesses.

For its part, EcoTree offers a different, but equally tangible, opportunity: owning a tree. The concept is simple: choose a tree from their online store, buy it in a few minutes, and you become the owner. Over time (30 to 60 years), the tree grows and is harvested responsibly (without clear-cutting), and your investment can double or even triple. But the impact isn't limited to returns! Forests are home to 80% of terrestrial animal species, making owning a tree a real biodiversity boost. You can invest monthly, start with just a few euros, or even give a tree to a loved one. As Thomas sums it up: "The best time to plant trees was 100 years ago. The second best time is now." »

Perhaps it is time to rethink the idea that sustainable investment is out of reach?

What role can individuals play?

If 1 million Europeans invested just €15 per month in green projects, we would avoid 6 kg of CO₂ per person and plant the equivalent of 120 million m² of diverse forest.

Faced with the climate emergency, it is easy to feel powerless. However, individual action counts, especially when it is multiplied. Choosing where your money sleeps, and in particular what it finances, is already guiding the future.

At Enerfip, this idea is central. “Every time you spend or invest, it’s like a vote,” explains the team.

That €15 per month, a small portion of the €2,700 average annual savings in Europe, already saves 6 kg of CO₂ per year if invested in renewable energy. And if more people decided to go further, by investing their entire annual savings in Enerfip, the impact could reach up to 1 ton of CO₂ avoided per person, per year. Through your personal account, Enerfip even shows you the share of renewable energy you helped produce and the emissions avoided. You can also open an account in your children's name, because building a sustainable world also means passing on knowledge.

At EcoTree, we focus on forests, but also on democratizing action. "We often fall into the triangle of inaction," says Thomas Norman Guillem, referring to this phenomenon where everyone waits for each other to act: individuals wait for businesses, businesses wait for laws, and governments wait for citizen pressure.

But individuals can break this cycle. EcoTree simplifies forestry investment by legally separating ownership of the land from that of the trees. The land remains managed by EcoTree, and the trees belong to individuals. It's as simple as buying online. This model also allows natural risks to be spread among co-owners, while offering a sustainable, tangible, and potentially profitable asset.

What EcoTree and Enerfip demonstrate is that sustainable investing is not reserved for experts or institutions. With small sums, the right tools, and accessible platforms, individual action can generate collective transformation.

As Julien Hostache says: “Your choice can truly build another world. Every investment is a choice about the world you want to live in.” »

And with the right tools, this choice has never been easier!

How can I be sure of the impact of my investment?

True impact starts with transparency: the more direct and traceable your investment, the more powerful it is. In the rapidly expanding landscape of sustainable finance, one question often arises: how do you know if it's real? Faced with vague promises and greenwashing, it's essential to ensure that your money is truly achieving the impact you're aiming for.

At Enerfip, transparency isn't a plus: it's the foundation! As a platform regulated by the AMF (Autorité des Marchés Financiers), Enerfip never touches your money. It acts as a trusted intermediary between you and the project leader. Each online project is accompanied by a detailed public analysis, giving you clear and concrete information before investing. The choice is yours: you read, compare, and invest according to your values, whether it's for a solar project in the south of France or a wind turbine in Eastern Europe.

Discover our opportunities

At EcoTree, the approach is different, but just as solid: they are the foresters themselves. There is no intermediary between you and the managers of the forest where your tree grows. They don't just sell a nice story: they know the terrain, the species, the risks, the deadlines. Their model relies on proximity and trust: if you've invested in a tree, you can go see it. It's literally your garden. Labels like B Corp, PEFC, or AMF recognition reinforce this credibility, but true trust comes from the field.

As Thomas Norman Guillem explains: “Communication must reflect reality. In a world saturated with sustainable marketing, EcoTree applies the “rule of real proportions”: only saying what we really do.”

Whether you invest in solar panels or oak trees, the key is the same: look closely. Who is behind the project? What is their role? What transparency tools are available? Sustainable investing doesn’t aim for perfection, but for a sincere intention, supported by facts.

Investing through platforms like Enerfip or EcoTree is fundamentally different from investing in a traditional ESG fund. Why? Because it gives you more choice, more transparency, and often better returns, without sacrificing impact. In an ESG fund, you typically have no visibility or control over how your money is used. Here, you choose projects one by one, track their progress, and know exactly what your investment is producing. It's a personal and intentional act—a balance between financial return and environmental impact, based on trust and traceability. Whether you're supporting solar energy or planting forests, your money isn't just working for you, it's also working for the planet.

👉 Want to watch the webinar again?